The Colorless Label

For the first time in 160 years we surprised the whole country by left our colors to help grocers.

The Colorless Label, a powerful initiative that turned a label in an icon of solidarity.

A limited edition that removed it’s colors, special materials and finishings from the labels for a powerful mission: to save enough money to install a mask-making machine within our beer factory, in order to supply all grocers nationwide with masks till the end of the pandemic.